Essay: Otis Elevator Co. - Management's Perspective Case Analysis.

The assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a case. It is important that the case analysis is limited to case information only. The objective is to analyse the case from the management's point of view, given the information they had at a particular point in time. This is an individual assessment with a maximum of 1500 words to be written in a business report format.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

Provide an executive summary of the case analysis.

Provide a brief introduction of the company .

Critically analyse the external environmental forces influencing the company.

Critically analyse the capabilities and competencies of the company.

Analyse whether the company's capabilities and competencies are sufficient to cope with the future challenges faced by the company.

Integrate findings from theoretical and empirical research including proper in-text citations and reference list using APA referencing style. Report format and writing.

Otis is one of leading and dominating company in manufacturing of elevators and based on united technologies that is American company. Apart from that, the company obtain benefits from the population of old age group and provides necessary design for escalators and elevators for creation of addition technologies.

In addition to that, the company focuses on expansion of business and expanding the business and tend to earn profit from creativity and development of technologies for changing Trends (Bartlett and Ghoshal, 2015). The Company focused on fast-paced revolution of technologies that provides necessary impact on global market. On the other hand, company also focuses on creating unique features and planning for development of strategy that creates revolution among changing market of elevators, escalators and provides necessary modifications of changing trends (Chew et al. 2016).  

The report is based on case study of Otis that is an elevator company and focused on changing management of strategy that help- in aged population through pout globe. It also focuses on challenges faced by company and critical analysis regarding external environment that influences company's growth and development.

From the above table it is identified that this organisation contains multiple opportunities for a successful growth in the contemporary society. Besides this, huge variety of services helps this organisation to maintain a strong position in the highly specific market. On other hand, weaknesses like innovation in the business operations and limited available facility have created a massive threat for this organisation.

Otis is a famous brand of elevators and it sells its products in around and world. The company targets on frequent growth and development by applying necessary factors of innovation and invented safety elevators for their employers and compete in global market (LÊgreid, 2017). The company generates electrical and energy systems that is turbine generators and hydraulic turbines, transformers and power electronics apparatus in order to capture the market gap.

The company also introduced variable innovations including information technology that helps in providing wire and wireless communications for customer’s reliability and this helps in compete with market. Apart from that, company also develops new apparatus related to home appliances in order to create diversification of products and creates attention of customers in changing market (Daspit et al. 2017).

On the other hand, company also aims on offering of customers understanding and fulfilling their needs and satisfy them with their products (Girard and Girard, 2015). Company also targets on innovative solutions and maintenance in order to provide modernisation in their products.

Executive Summary

Company also targets on providing comfortable products usage and safety in handling of products and developing sustainable markets throughout globe.

Otis, the elevator company in Australia has faced so many difficulties from last year. The elevator company has faced the challenges including increased expectation of customer’s services. As per the ideas of   Chew et al. (2016), it can be clearly stated that the expectation of customer service have drastically change in the past few year. Otis, the elevator company is constantly involved in avoiding fines as well as violation. According to the ideas of Kilminster et al. (2015), it can be clearly stated that synchronization all the moving part is an issue that are faced by this company in Australia.  The elevator company in Australia does not do a stable communication in proper time. Based on the opinion of Collie et al. (2016), it can be clearly said that production of modernized elevator is the main issue of the company. It can be said that for lack of upgraded version of elevator the company cannot able to take a part in competition with existing companies in Australian market. Maintenance as well as installation is the most important challenges that are faced by Otis, the elevator company in Australia. Both the time and money taken for installation of elevator is more in Otis rather than the other existing private elevator company in Australian market (Rao and Tilt 2016). Due to this high installation and maintenance charge, this company cannot be able to enhance their market share in Australian market. Rising of operational cost is the main factor for that the company cannot be able to share their market. In addition to the opinion of Girard and Girard Power, failure is one of the severe issues related to elevator. As per the opinion of Karadag (2015), it can be said that overheating in the elevator is one of the severe issue of Otis, the elevator company in Australia.  This company, in Australia is less effective in order to recover this issue regarding elevator. Moreover, due to this issue Otis faces so many difficulties. The elevator company cannot be able to reduce the contamination problem in their elevator. Apart from this, most of the production of this company has noisy bearings that are a serious issue and for that, the company faces challenges. It can be said that the elevator manufacturer by the company has misaligned motor drive, this one of the factor that has a bad impact on the business growth of Otis, Elevator Company. Furthermore, worn sheave is one of the main issue that faced by this company. A lot of work can be done for this drawbacks and this will help them a lot. The major issues should be monitored so as to be an essential part in the long run. The authorities should hold a good control over the entire mechanism. It is really sustainable to maintain the quality, so that the benefit comes from both the side (Rao and Tilt, 2016).  ). The issues should have good control along with potential solution. Each solution should have a benefit of doubt so that the steps should be clear to the common people. Demonstration should be an essential part from company’s end. Each view and its corrections should be described in company’s file. 

Introduction of the Company

The company should have to pay the fines that have a positive impact on the growth of their business. Besides, it helps in order to overcome some difficulties or challenges. Arrangement of a stable communication is necessary that helps this company in order to attract a huge potential. With the help of a stable and real time communication company can be able to solve customers’ problems at times. Thoth Technology one of the best technologies in this field, and the company should have to use by Otis, in order to produce or manufacture modern design elevators.  The company should have to arrange an infrared inspection in order to solve power failure problems. The drastic changes of temperature are measured by infrared thermograph, besides it can be able to identify possible trouble spot. In order to reduce the contamination problems in their elevator, they should have to analyze oil as well as lubricants. In addition to this, inductive absorber should have to use in order to get recovery from noisy bearing in their production. Installation charge and maintenance charge should be reduced for further development of this company. To bring out the best it is always important to throw light on the positive virtues. It should be the sole responsibilities of the managing board to find out every step of solution along with sincere dedication and efforts.  

Conclusion

External factors that affect the entire growth of Otis Company in Australia can be concluded. From the above study, with the help of SWOT analysis, the external factors can be analyzed critically. The capabilities as well as competencies of Otis, Elevator Company in Australia can be concluded from the findings part of this study. Apart from this, the challenges that are faced by this company are highlighted in the above study. The impact of those challenges on the growth of this elevator company can be concluded from the above study. A compact recommendation related to further improvement of this company can be concluded from the study. If the challenges can be improved, then the company will be one of the best targets in long run. Each factors should be studied crucially so that no that no analytical exception is hampered. It is highly important to identify the drawbacks and mistakes, because this will help to move forward.  

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