Assessment 3 - Group Presentation And Essay: Importance Of Innovation And Entrepreneurship On Adidas.

Types of Innovation

You will work on this presentation and report task as a group. You will be required to show understanding and application of the materials presented in weeks 9-11. Once completed, you will be required to record your presentation as a group, and have one member of the group submit your video file and powerpoint presentation file through the Assessment 2 link on Moodle.

Distance students

You will complete this task in the same manner as on campus students, working as a group, and recording your presentation using videoconferencing software like Zoom.

Policies and Procedures for Assessment

You should familiarise yourself with the following policies and procedures at.

• Assessment and examination policy and procedures
• Assessment of Coursework Policy
• Assessment of Coursework Principles
• Assessment of Coursework Procedures

You can also find useful information pertaining to assessment submission and support services on the CQU website:The School of Business and Law generally uses the APA (Author/date) style of referencing. More information on the styles used by various schools can be found at Applying for assignment submission extensions should be done through the assignment extension system.

Contacting Teaching Staff

During the course, you should initially contact your class facilitator to answer any queries related to the course that you may have. Contact details for local teaching staff can be found on the Moodle course website. Distance students should contact the course coordinator with any questions regarding the course, its content, and assessments.If your class facilitator cannot fully answer the query, or it is of a personal nature, all students can contact the Course Coordinator, Dr Geoffrey Chapman.

Student Contact

The University allocates every student an individual email address, the format of which is [email protected] (e.g. [email protected]). This is the official email address that the university will use for all email correspondence. You can access your student email account through.

You are requested (and expected) to check your official email address on a frequent and consistent basis (at least once weekly, but ideally more often). You are also encouraged to review the new Student Email Principles university policy relating to email communication at which has been introduced to ensure all course and program updates are received. Regular student access to email is required for this course. Regular student access to the Internet is also required for this course. Students are expected to follow a self-directed study schedule which meets the required deadlines.

Student use of the course website is mandatory. This is provided through Moodle MGMT20144 uses the Moodle site extensively. If you have difficulty logging into Moodle sites, please contact IT Helpdesk on (07) 4930 9233 or 1300 666 620, Monday to Friday between 7.30 am to 5.30 pm. 

Sustaining Innovation

Assessment 3 – Group Presentation and Report

Demonstrating Contextual Knowledge

Due date:            Monday 5^th February (Week 12)

Weighting:          30%

Length:                Presentation: 15-20 minutes

Referencing:       Author-Date Style (APA)

Objectives
This assessment item relates to course learning outcomes numbers 1, 2, 3, 4, 5 and 6.
Purpose
This is a group assessment task in which students will examine critical issues related to business and management context. The purpose of the task is to assist you in gaining a greater understanding of the internal contextual factors that impact on a business and the way that decisions are made in an organisation, as well as to build your skills in working collaboratively with others.

Before starting this assessment please read the marking criteria (available on Moodle) and refer to other resources provided on the Moodle site for this course. 

Description

Your group will take the role of a team of consultants presenting to the CEO of the organisation you have been allocated. Your group will be giving a short presentation that outlines a key contextual factor in relation to the organisation, and gives clear recommendations for how the organisation based on this contextual factor.

As Masters students, you are required to engage in research as per the Australia Quality Framework (AQF) guidelines. Two specific requirements need to be considered. 1. Students need to demonstrate “a body of knowledge that includes the understanding of recent developments in a discipline and/or area of professional practice, and 2. Students must demonstrate "knowledge of research principles and methods applicable to a field of work and/or learning”.

This unit has a number of required weekly readings in terms of academic texts, journals and business publications that represent the appropriate body of knowledge and recent developments referred to by the AQF. In order to demonstrate the ability to engage in appropriate research, students should read and utilise these texts and journals and publications. As Masters students, you are expected to research beyond this minimum standard through additional texts, journals and studies to demonstrate an ability to engage in independent research. 

Details

Your group will take on the role of a team of consultants tasked with helping an organisation to improve their business, with a specific focus on one key contextual factor. Your group will be allocated an organisation, and you can then choose one of the following contextual factors to focus on:

• Governance, OR
• Innovation and Entrepreneurship, OR
• Knowledge Management and e-Commerce

Your group will prepare a 15-20 minute presentation that outlines the contextual factor, and provides clear recommendations for how the organisation could utilise this factor to improve their business. Your presentation should also demonstrate that these recommendations are well justified.

The marking criteria is also provided on the Moodle site, however, is also shown here for convenience. Your assessment will be marked based on how well it addresses the following areas:
Students are to demonstrate knowledge of the subject matter by:

• Defining relevant terms, theories and concepts presented in Topic 9, 10 or 11 (5 marks).
• Utilising the specific contextual factor, explaining key details and assessing its impact on the relevant business organisation (5 marks)
• Displaying an ability to develop appropriate recommendations to improve the performance of the business organisation (5 marks).
• Developing a concise and structured presentation with introduction, main presentation, conclusion and recommendations (5 marks).
• Effectively using audio visual and verbal communication delivered within the allocated time to expected professional standards (5 marks)
• Demonstrating a breadth and quality of research by using a minimum of 12-16 academic sources referenced in the APA style (2 marks).
• Collaborating and working effectively as a member of a team (3 marks).

These are the minimum requirements as outlined in the marking criteria. However, students should note that satisfactorily meeting the minimum requirements will typically only result in the minimum pass grade being awarded. Higher grades will be awarded for students that exceed these minimum requirements. See the marking criteria for further details.

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a full list of references must be submitted as part of the assessment).

The major objective of this presentation is to evaluate the significance of contextual factor, i.e. innovation and entrepreneurship on Adidas Company.It examines how these factors can improve the quality, effectiveness and business activities of Adidas.Adidas is German corporation, which offers variety of products, i.e. cloths, shoes and accessories to target its potential customers.

• Innovation is the process of initiating new processes and activities in an effective way, so that it can differentiate itself from others.
• This factor is working as a strong driver in developing competition in today’s business environment.

Types of Innovation

Sustaining Innovation

It is a significant and incremental type of innovation, which allows and sustains the existing products and services of organization. For example; technology innovation (Braunerhjelm, 2010).

Disruptive Innovation

Disruptive innovation assists an organization in creating new value network and market. It does not attempt to introduce new products to customers in existing market 

Technology Innovation 

Technology innovation is the process of  implementing significant technology changes in existing business processes and products.Adidas aims to execute technology innovation by incorporating modern and advanced technologies in its production and manufacturing process (Braunerhjelm, 2010). It can increase the use of different computer software, like CAD software.Customized pattern of cloths and other products can save the resources  and time of Adidas.

Disruptive Innovation for Adidas

Disruptive innovation refers to implementation of innovative practices, which significantly impacts the functioning of an organization and industry.Adidas can apply the disruptive innovation to its business practices and processes (Dawson & Andriopoulos, 2014).Under this, it will fully re-innovate its business models and practices.

It eventually assists in disrupting the market

Disruptive innovation refers to implementation of innovative practices, which significantly impacts the functioning of an organization and industry.Adidas can apply the disruptive innovation to its business practices and processes (Dawson & Andriopoulos, 2014).Under this, it will fully re-innovate its business models and practices.

It eventually assists in disrupting the market  

Adidas and Entrepreneurship

There are different ways, through which entrepreneurs at Adidas has initiated its business processes.At Adidas, its Founder Adolf assler placed great emphasis on collecting his ideas, learning and thoughts.The organizations like Adidas needs high level of entrepreneurship to attain more competitive advantage (Singh, 2011). 

Entrepreneurship

Under entrepreneurship, Adidas is taking competitive actions to become more competitive in the sportswear and design industry.It is working to have more opportunities and ready to confront the related risks and challenges.At Adidas, entrepreneurial motivation is one of the major success factor behind employee satisfaction and motivation. 

Implementation of contextual factors

At Adidas, it is significant to implement these two contextual factors, i.e. innovation and entrepreneurship.Working in textile and industry, the organization needs to use updated and advanced technology (Needle, 2010).The entrepreneurs need to diversify its products and services by adopting product diversification strategy.

Implementation

By implementing sustaining and disruptive innovation, Adidas can use advanced technologies and innovative practices.Use of ology advances assisted the organization to overcome the challenges related to competition and higher costs.The entrepreneurship of Adolf Dasslar is the real motivation for other businesses to follow.

Relationship between Innovation and Entrepreneurship

There is a significant relationship between entrepreneurship and innovation.Innovation is a wide area that includes entrepreneurship and entrepreneurship cannot exist without innovation (Szabo, Zsuzsanna & Herman, 2012).At Adidas, entrepreneurs utilize nnovation to develop new opportunities and changes for generating profits and revenues for its business.

Impact of Innovation and Entrepreneurship

With economic globalization, the innovative entrepreneurship has achieved a significance in all sectors, inclusive of sportswear and textile industry. By implementing these practices, Adidas can enhance its business processes (Needle, 2010).It will have benefits in terms of increased revenues and customer base.These factors work as necessity to become more competitive in the industry.

Recommendations 

It is hereby recommended that Adidas should focus on enhancing its entrepreneurial skills by incorporating innovation.It should make more focus on sustaining innovation, so that it can attain more competitive advantage over its competitors.Effective implementation of these contextual factors will assist the organization in attaining future growth and success

 Conclusion

In today’s business environment, Adidas needs effective and sophisticated management processes in addition to higher level of creativity and innovation.From this analysis, it can be stated that innovation and entrepreneurship are two important factor for business survival and growth Through technology innovation, Adidas can provide smart clothing to its potential customers

References 

Adidas Groups. (2017). Strategic Overview. Retrieved from.

Braunerhjelm, P. (2010). Entrepreneurship, Innovation and Economic Growth: Past experiences, current knowledge and policy implications. Swedish Entrepreneurship Forum.

Dawson, P. & Andriopoulos, C. (2014). Managing Change and Innovation, Sage Publishing, London, U.K.

Needle, D. (2010). Business in Context: An Introduction to Business and Its Environment. Cengage Learning.

Singh, P. (2017). Retrieved from.

Szabo, Zsuzsanna K. & Herman. E. (2012):  "Innovative Entrepreneurship For Economic Development In EU". Procedia Economics and Finance 3 268-275.