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Course Code   :  MGMT1201
Course Title   :  business communication
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Anniversaries or MilestonesAfter reading the book, the 7 habits of highly effective people, create an internal business newsletter based the following scenario: You work for byron resources, a recruiting company specializing in “sourcing and securing high caliber talent” For their clients. You are the internal communications manager and are creating a newsletter to encourage staff to attend a weekend retreat on leadership. The 7 ...

Course Code   :  CEMK1150
Course Title   :  Introductionto Marketing
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Questions:https://eds-a-ebscohost-com.ezproxy.myucwest.ca/eds/pdfviewer/pdfviewer?vid=7&sid=dfb84f42-7fc4-41e3-b014-928cb1aad2df%40sdc-v-sessmgr01 https://www.utsc.utoronto.ca/twc/sites/utsc.utoronto.ca.twc/files/resource-files/CritReview.pdf http://advice.writing.utoronto.ca/types-of-writing/book-review/ https://utm.library.utoronto.ca/research/writing Read Marketing Myopia, an article written in 1960 by Theodore Levitt and publ...

Course Code   :  ENGT5304
Course Title   :  dissertation
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TaskThis handbook explains what your dissertation is, how to run your project, how to prepare and submit your report, and the assessment process. The formal module specification is given in Appendix A. Your dissertation is an important piece of individual and independent work. It can be the most exciting and challenging piece of work you do at university, since you are able to research a topic of interest to you in some depth. Your dis...

Course Code   :  MARK1120
Course Title   :  Introductory Marketing
Ref style  :  Vancouver
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Question: Now that you have learned the basics of marketing, it is time for you to demonstrate your understanding of the main concepts from this course. This Marketing Minute assignment is a short two-to-four minute presentation of a real-world marketing example currently making headlines in the news. Students will use popular resources, such as The Wall Street Journal, Bloomberg Businessweek, Globe and Mail, The Province, BC Business, The Ec...

Course Code   :  GTOR100
Course Title   :  leisure and tourism in contemporary society
Ref style  :  MLA
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Subjective Factors of Tourism Risk PerceptionIn recent years, people pay more and more attention to travel safety and travel risks. Tourism risk perception is a quantitative assessment of tourism security. Destination risk perception of tourists directly affects tourists purchase intention. The asymmetry of the objective existence of tourist safety information and the subjective perception of tourists determines that tourists are extremely s...

Course Code   :  MKTG 3471
Course Title   :  consumer behavior
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Task Assignment Overview: Historically, we have had a strong basis of theory and research to draw upon for insights into how consumers think and behave. Organizations’ marketers have been able to use that insight to design marketing concepts to encourage purchase decisions. But, things are changing and flux, dynamism and complexity are the norm. Technology and globalization among other things have impacted consumer psychology and behavi...

Course Code   :  PGDAB803
Course Title   :  marketing strategy and practice
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Learning OutcomesThis assessment requires the learner to:1. Critically examine advanced and contemporary marketing theory and practice in a service market context.2. Research and apply advanced and contemporary marketing theory and practice in business-to-business markets.3.Critically examine how marketing strategies impact net profit, assets, return on assets, KPIs, and shareholder value in small and medium businesses in New Zealand.  ...

Course Code   :  BEMM116
Course Title   :  Principles of International Business
Ref style  :  Harvard
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QuestionsGlobal challenges is one of the most important issue that modern organisations are facing or will face in order to expand their business.  Free movement, growth of brands, changes in technology, population changes and labour costs are just a few of the challenges that modern organisations face in order to maintain market share.     Completion of this assignment will address the following learning outcomes: 1 Appra...

Course Code   :  BUS5010
Course Title   :  consumer behaviour
Ref style  :  Harvard
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PurposePurpose The assessment is designed to test students knowledge and understanding of the consumers decision-making processes,from needs recognition through research, the evaluation of alternatives, purchase and post-purchase evaluation. Is expected that students will be able to explore the underpinning theories and frameworks, and to relate these to real-world examples. An important part of marketing is to understand the processes behi...

Course Code   :  MKTG207
Course Title   :  Marketing Strategy
Ref style  :  Harvard

Task: Executive Summary   •Communicate critical elements of your Industry Analysis •Should read as stand-alone piece •May be the only part some Execs read! •What do you need them to know? Introduction •Brief and to the point •Include the definition of your chosen industry •Introduce and frame the industry and what you will be analyzing •Remember your unit of analysis is the industry, not t...

Course Code   :  CIQGM704
Course Title   :  international marketing management
Ref style  :  Harvard
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Tasks: Task 1: Report Choose an international organization (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in or...

Course Code   :  UMKC8T-15-M
Course Title   :  Strategic Marketing Planning
Ref style  :  Harvard
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Question 1: Report (80 marks)Assessment Instructions This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment. Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing...

Course Code   :  MGMT205
Course Title   :  International Business
Ref style  :  Harvard
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Question: Instruction The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeu...

Course Code   :  DS0103
Course Title   :  design studio 2:
Ref style  :  Open
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Learning Outcomesa) Can explain the fundamental theories of brand development and positionb) Competently utilise specified design software to digitise brand position and touch pointsc) Can apply brand theories to develop an emotional brand experienced) Have understood and demonstrated the role of the consumer in the development of brand strategiese) Work Independently to fulfill project requirements, can demonstrate a customer brand journey ap...

Course Code   :  MARK3015
Course Title   :  marketing planning and management
Ref style  :  Harvard
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Strategies for Mature MarketsQuestion 1 – Your coursework/X-Culture company is operating in a very mature market. The Marketing director has asked you to give a summary of what options the company could consider in this type of market. You are required to a. Explain and critique product and service offering adjustments in mature markets, (not simply list of what they are), and b. Give your preferred choice of one approach, with supportin...

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