Marketing : Page - 6

PESTEL analysis: PoliticalThis report is the international marketing plan for the hotel Red carnation which is a UK based run business. The hotel is currently operating in the various countries i.e. Ireland, UK, South Africa, Switzerland and USA. The company has core values that provide commitment to the customers, employees and the communities in which the hotel is operating. This report discusses about the international marketing plan for th...

Mission Statement: Building a Strong Bond with CustomersThe proposed business will be in the food and beverage industry, as it will help the company to increase its profits. The name of the proposed company will be BrewCaf, as it will deal with the modern techniques and skills to prepare various types of coffee, which will be imported from the best coffee plantation countries. The mission statement of BrewCaf will be to help build a bond betw...

Nike Inc. and its market positionMarketing is the procedure of promoting and the advertising a particular product in the target market. In this report, marketing strategies will be used in order to enhance the demand of the Nike running shoes in the target market. They are known for producing athletic shoes and the sportswear apparels. The company was founded in 1964 in the name of Blue Ribbon Sports. From the company’s annual report, it...

External Environment AnalysisThe purpose of the report is to do the development of a business level strategic plan to relocate the headquarters of EasyJet from the UK into an EU member state. In this context, the country that has been chosen is Germany and the city that has been selected is Munich. In this context, there is the requirement for analyzing the external environment as well as the industry competition in Munich, Germany that is bei...

Customer related issuesThere has been so much focus on Globalization by several firms world over in an attempt to improve profitability and market share. As part of this strategy, organizations have opted for newer markets and diversification of operations in order to realize this goal and achieve a competitive advantage over its rivals (Wilkinson & Johnstone,2016).  However, as organizations shift their focus on the international mar...

Defining Organizational GoalsMarketing management is an important concept that is important for defining the organizational objectives. In order to gain competency, it is evident for the business organization to take care of each and every aspect in the organization. It is important aspect that is helping an organization i dealing with multiple issues. For a business Organization it is evident to develop effective organizational policies (Wils...

The Role of Social Media and Knowledge Sharing in Organizational LearningSocial media has a huge impact on today’s world as it is the emerging platform for people of all age group and all over the world. Every sector is affected by it. Sharing is a typical action for everybody, but knowledge sharing is different from common sharing (Jones & Sallis, Knowledge management in education: Enhancing learning & education. ). It is a nonp...

Marketing Objectives    Marketing objectives refers to specific goals planned to be achieved through specified marketing activities. Objectives expounds on the mission or the purpose to be achieved by marketing activities. The set goals may be both long-term and short-term. A marketing strategy refers to the approach or a game plan that is adopted in undertaking marketing activities. The goal of the marketing strategy for an organ...

Introduction to UniqloUniqlo as the name suggests is one of the well-known retailing, manufacturing and designer clothing brand operating in Japan. The company is a subsidiary of a company named Fast Retailing Co. Ltd. since 2005. The company operates in other countries as well such as Australia, Bangladesh, China, Germany, United Kingdom, United States and others. The company has 500 stores in Japan itself and has earned a lot of profit since...

Understanding Advertising ObjectivesMarketing of the firm's product is important in order to increase the sales of the company. Currently, small or big organizations are experiencing the difficulties in the choosing appropriate method of advertising. A marketer should balance between the target audience and the cost of advertising media. Understanding market segmentation regarding the demographic is vital. Demographic ensures the marketer come...

Apple's Success and Communication StrategiesIn the present age of globalisation and information technology, Communication has emerged as the most significant factor for Business organisations (Halal, 2015). Every Business Organisation is dependent on the communication skills it possesses. The maintenance of communication technology holds equal importance to product quality and the price of the production the present times. The communication sk...

Formal CommunicationCommunication is the process through information can be shared, feelings can be shared to one another and feedback can be given. Communication is a very important element, it is the mode of interaction between human beings, and they express their feelings, share information and experiences. Communication has the similar relevance in business organization as well, but business communication is very formal, mostly the busin...

Benefits of CSR practicesThe corporate social responsibility which is also regarded to as CSR is that duty of a company embracing roles for its actions and motivating and promoting positive change and impact through conducting activities on the consumer, communities, environments, employees, and other stakeholders. It can also be described as that practice by a company to integrate social, environmental, ethical, and other global issues into mos...

The Triple Bottom Line TheoryAccording to the United Nations Industrial Development Organization Corporate Social Responsibility is a concept of management where the businesses combine the social and environmental concerns in their operations and dealings with their stakeholders. A balance between the economic, environmental and social factors can be achieved by any business organization through the way. On the other hand it is also been sugge...

The Practical Application of Creative ThinkingLiedtka & Ogilvie (2011) enlightened my perception of design thinking in many ways. DT knowledge on practical application of creative thinking gave me insight into how creativity is shaping real world. I was able to connect with my course theory and group work to come up with the conclusion that creative design thinking requires personal capabilities, learning and exposure. In my opinion, ind...

Types of Business Communication: Internal and ExternalCommunication is the process by which people exchange information, ideas or opinions either through spoken or written words, in actions or in symbols. Communication should be dialogue as opposed to monologue. For communication to be termed effective, it must mean the same thing and perceived same way by the receiver as well as the sender. Business communication therefore, is any form of com...

Origin and Beliefs of Christadelphian Religious GroupsThis report mainly covers the history of the Wamuran Christadelphian Ecclesia Inc. in which it states that origin of Christadelphian religious groups are almost 150 years old, organization has almost 40 members. Report also covers mission and vision statements of organization in which it is clear that organization follow the Bible. This report also covers the programs and activities, financ...

The key concepts of Cloud Computing and why do you think that a move to the cloud will benefit Webb’s StoreCloud Computing includes the usage of software, database and hardware over the Internet and the cloud vendors like Amazon AWS and Microsoft Azure provide the cloud services. Webb’s Store like retailers can be largely benefitted from the cloud vendors (Dinh et al., 2013). The presentation as well as the report will highlight a...

Profitability RatiosThe current assignment deals with evaluating the financial statement of two US public listed companies. Therefore, two rival companies have been chosen from the US retail industry that comprise of Wal-Mart and Costco. The financial statements have been evaluated with the help of four kinds of ratios along with the ways of computing the same and the implications to the management. The values of the selected profitability ...

CompetencyIt can be stated that the element of competency that has been selected are effective oral and written communication in the professional as well as lay domains. Further the effective team membership as well as team leadership is also present as the key attributes. Further, the high quality of datasheets, diagrams, sketches, plans and design scan also is created through the skills. Initiatives as well as understanding and troubleshooti...

The Significance of Corporate Social ResponsibilityThe concept of corporate social responsibility remains a core factor in businesses and their growth. Corporate responsibility focuses on the moral and ethical issues that have significant influence to the organization and the society at large. Ethical responsibility calls for a responsive and social contribution of a business to the society. Corporate responsibilities take different shapes wit...

Literature reviewThis report focuses on the importance of customer loyalty and customer relationship in the service organizations. In this report, literature review provides the strategies and the benefits to retain the customer loyalty in the operating market. Relationship marketing is appropriate to maintain customer base in the business. The organizations have to adopt the feature of customer loyalty in the business to maintain the relation...

MethodsA study from 2001 to 2010, shows that there has a an average annual increase of 0.9% / year in the number of serious injuries to people due to road vehicular traffic crashes (RVTC)(1). The study further showed that 1.1% of the people injured had a high threat to life.  Representation of young drivers in serious road accidents is considerably higher in all forms of road accidents (2,3). Risky driving as been classified as driving wh...

Digital Marketing Platform 1In the modern era, every organization relies on modern digital tools with the motive to promote its products in the market. Further, it is a well-known fact that adoption of promotion tool is must for every business where the product related information can be easily shared with the target market through advanced tools such as social media marketing, mobile, email marketing, etc (Agrawal 2017). The present stud...

TravelodgeCompetitive advantages are referred as a condition which offers a company or country to manufacture a good or service at a lower price for customers. This strategy allows company to generate more revenues in a certain period of competition. It is an attributed to a number of elements involving brand, distribution network, intellectual property, support from customer and cost structure. It is a report which will focus on hotel of UK. ...