Marketing : Page - 13

Electricity GenerationA Technical Report on Electricty Generation from Geothermal Energy Source Geothermal energy is perhaps a classical manifestation of the exciting fields of Thermodynamics, Electricity and Geoscience being merged to design and develop a system that is very critical to the existence of humanity. Notably, without energy, societal progress of any form may almost be impossible. Traditionally, the fossil fuel sources have bee...

Aims/Objective of the studyIn the current time of globalization, competition, technology era, it is essential, valuable and significant for all the types of companies, organizations and business firms to bring changes within the organization for the total success and growth. In addition to this, it is also important to know that, change management is allows organizations to understand their internal and external environment and bring improveme...

Key challenges and strategiesThe industry of hospitality has attracted tremendous attention from tycoons in business, academicians and the analysts of economics because of the effects that it has on Australia’s gross domestic product (GDP). This sector of service is dynamic and proficient human resource management is needed to maintain efficiency and professionalism in service delivery. One of the necessary maintenance strategies of ...

Relevance to the engagement theoriesAccording to SAMELSON (2016), community engagement involves steps. Such engagement processes are whereby organizations that are charged with acting or working for the benefit of the community like the provision of multi-building energy solutions work to build relationships. The process may also be to help the community and applying a vision which is collective. The process also happens to be an active way ...

Objectives of Reward SystemReward system has remained an essential part of organizational behavior for a long time. However, it is not that simple as it has become a debatable topic. It is a potential strategy to some. On the other hand, some believe that it does not add much value to the employee’s performance (Agwu 2013). In recent times, it has largely become a part of the organizational practices (Chen, Williamson and Zhou 2012). Thi...

Enterprise System and its importanceInformation system has swept away the traditional methods of storing and accessing data. With advent in technology an evolution of organized system has been witnessed for collection, storage and organization of data providing the advantage of accessing the information anytime anywhere. Elaborating one can call it a network of systems where people create, store, and access and distribute data for the employee...

Background InformationAccording to ISA 620, auditor’s expert is an individual having expertise in the field other than accounting and auditing, whose work is used by an auditor for acquiring audit evidence. The expert may be an auditor’s internal expert who is a partner or staff or an external expert like independent individual having expertise in valuation of intangibles (Accaglobal.com, 2011). The auditor may require service...

PEST analysis of Australian National UniversityHigher education industry includes all the universities and education providers in Australia. This industry claims to be one of the top five industries of Australia that are growing with great pace. Government of Australia supports this industry with all its efforts because government also sees potential of growth in the industry (Hollensen, 2015). Researchers suggest that Australian higher educ...

Introduction and Reflective Journal ScopeA reflective journal is nothing but a means of recording personal thoughts, ideas, experiences, reflections and also the insights gained while the learning process or throughout the research process. Jotting down all the experiences on a single piece of paper might give a new and entirely different perspective over certain things or issues. The reflective journals are also considered a great way to find c...

Workforce planningTesco is an organization operating in the retailing industry for quite some time. The organization was founded in the year of 1919 and has its headquarters in Hertfordshire, England. According to the latest report published by Tesco, it currently has 6,553 stores across the entire world. The organization has been operating as a major player in the UK retailing industry and has a strong presence in other European and Asian count...

Stakeholder theory and benefits of CSRCompanies regularly engage in activities that go beyond regulations that are set out by law when they build social relations in environments where they operate. This is referred to as corporate social responsibility (CSR). It involves all the programs and initiatives by a company in order to improve the social welfare of its employees, the surrounding community and the environment. It can also be referred ...

University Brand OverviewIn order to remain relevant in the ever dynamic corporate market, it is important for institutions and organizations to install the most effective strategies. These strategies are always aimed at having a good grip on the client base in addition to ensuring that there is enough information about the products and services availed to the public (Baker, 2007). The ability of an organization to retain a firm grip on its clie...

Recognition of the DilemmaIn their day to day encounters, human beings encounter ethical dilemmas every day in their profession. In the teaching profession sometimes it is hard to explain things that may create a wrong impression in a child’s mind. It then becomes very difficult to try and explain such a concept to a child and one ends up giving the child the wrong information so as not to interfere with their moral grounds of judgment. ...

Question 1 According to Chapter 1.1of CHAFTAof 2015 states that a Free trade agreements are entered into when the parties in the agreement as in consistent with the provisions of the so said articles detailed therein agree to establish a free trade area. CHAFTA provides that free trade agreements are recognised as forming part and relating to other agreements that could the parties involved are party to and by that the parties affirm their exis...

Benefits of Implementing ERP SAP systemOne of the most important developments in the corporate information system is enterprise resource planning (ERP). The associated benefits with the implementation and utilization of ERP system helps in explaining the business interest in such systems. Most of benefits associated with system stems from the structure of organization, work processes, integration of operative and administrative activities, org...

MNC AnalysisBusiness activities in the corporate arena keep changing trends as days go by. This phenomenon could be attributed to the numerous variations in consumer preferences, market stability, changes in demand as well as the differences in the organizations’ abilities to fulfill the client needs (Amoako, 2003). When business is done at a local level, it may involve a number of policies which in most cases are manageable. However, fo...

Situational analysisFirmdale hotels are the award winning group of the hotels having eight boutique hotels in the country London. The hotel was founded in 1985 by the Tim Kemp and Kit. The management has to redefine the concept of luxury hotel with the stylish and reasonable priced properties. Firmdale hotels have the quality of unique services. The hotel has individually designed bedrooms having the original pieces of artwork with the unique co...

Characteristics of Born Global FirmsThe main idea of this article is to provide insight about the firms that are “born global”. This paper elaborates the characteristics of born-global firms in the technology sector. The author aims at describing the characteristics specific to the born global company and narrows it down to the company operating in technology sector. The concept of born global companies originated way back in 1993...

SummaryChemotherapy is often the choice of treatment for the cancer patients with higher severity scale, however the consequences of the chemotherapy has to be taken into account whole discussing the impact on their overall health and wellbeing. This research study by the Wright et al., (2014), emphasizes on the effect of chemotherapy to the terminally ailing cancer patients and as attempted to compare the standards of subsequent medical care ...

Literature reviewProject quality management is a branch of project management that is mostly concerned with the giving deliverables of the best quality as per the requirements mainly focusing on activities that assess and controls the process to achieve the best product quality. Usually, quality, in this case, refers to the ability of the product to meet all the expected or intended purpose or customer requirements. Therefore, project quality ma...

Overview of TescoThe report is based on the marketing research and study of a famous UK retailer Tesco. The marketing report provides an insight into the current and future strategies that an organization can adopt to succeed.  The purpose of establishing a cohesive market structure is to enable readers to get an effective knowledge (Jobber and Ellis-Chadwick, 2012).  The study provides a linkage between the operations of the organiz...

Technology: Enhancing MarketingIt is seen that market is considered as a place where the products and services can be available easily to the consumers. If the focus is given to the new marketing realities then the three key factors that are considered are:   Marketing is considered as an important aspect if the recent scenario is taken into consideration. If the technology is not there, then it cannot be possible to conduct the activi...

Value analysisThis report is the marketing plan for famous chocolate company named Toms Chocolate. The company is famous in the confectionary industry due to its tasty and quality chocolate products in the market. Now, the company is seeking for the business expansion in the confectionary market of Sri Lanka. This is the new market for the company so, it is important for Toms Chocolate to prepare effective marketing strategies and plan to attr...

Introduction to Digital MarketingDigital marketing can be understood as the marketing of the product and services using the digital channels to reach the consumers. It is the promotion of products or brands through one or more forms of digital media. Some of the examples of digital marketing are social media marketing, marketing through internet, mobile marketing etc. Digital marketing has brought in disruption in the marketing world. Traditio...

Analysis of Communication: Diagnostic TechniquesThis essay includes the analysis of the business communication skills which are essential for effective communicator. In order to assess the communication skills five prominent techniques like johari window, asserative questionnaire, communication style questionnaire, interpersonal communication technique and competent 360° diagnostic technique have been discussed to effectively assess the co...