Marketing : Page - 2

Research ObjectivesThe research is conducted with the focus on evaluating the relationship between the use of digital marketing techniques and the purchasing behaviours of customers, who fall in the age range of 25 to 34 years in UK, since the year 2010. The digital marketing includes various technological platforms such as social media platforms including Facebook, Twitter, Instagram, etc. These social networking websites act as platforms tha...

PESTLE Framework FactorsProduce an analysis of the macro-environment for the core brand and the new product. Do this by choosing 3 major external factors of the macro-environment from the PESTLE framework. Discuss current influences from each of these 3 factors which could help or hinder the progress of this business. In the recent past, the national government has played important role in shaping the overall social inclination toward veg...

Significance of Cyberculture in South KoreaThis research aims to critically analyse the impact of computing issues in contemporary times. The research problem and the research questions have been developed through a conducted survey related to the same topic. Cyberculture or internet culture has been considered to be a gradually progressing process and product development within the culture of cyberspace [1]. The influence of the intern...

Political AnalysisStarbucks is considered to be one of the largest companies within the US market in terms of revenue generation. The company was founded in 1971, with a purpose of producing premier quality finest coffees, in the market. After its initiation, the company gradually started to expand into other local and international markets, in order to increase the overall profitability. As per the latest records, the company currently oper...

Answer The presentation regarding the importance of communication among dementia patients has enhanced my knowledge in several fields. During the preparation process for the presentation, I learned about the care giving structure for the dementia patients in details, which has also enhanced my knowledge. While working on this presentation, I got to interact with several health care professionals and caregivers of NGOs, who provides care to the...

Factors Necessary for High-quality Website Designing for SMEs1. Academic Journal Reference Satria, E. (2018, November). Content website of small and medium enterprises. In IOP Conference Series: Materials Science and Engineering (Vol. 434, No. 1, p. 012052). IOP Publishing. The academic journal has done based on descriptive research and the aim of the paper focuses on the certain parameter that can enrich the content of the website and the...

Overview of Covid-19 PandemicIn 2020, on March 11, WHO (World health organization) announced covid-19 is a global pandemic. Since then, many things have happened in the past two years, and it is still happening in many countries worldwide. This crisis has affected the lives and livelihood of many individuals, it affected businesses, society, and no one knows what next. As of 2022, (Covid-19) coronavirus is an ongoing global pandemic dis...

Corporate Governance and CSR StrategiesA decision-maker ideally needs to implement strategic analytical tools to assess the external factors of an organization. PESTEL can be considered one of the strategic tools that help to analyze the various factors of the external environment (Çitilci and Akbal?k 2020). The government regulations and legislative framework of the national. global market regions shape the political and legal dime...

Value Proposition of Red BullThe case study that has been selected for analysis in the report is related to the operations of Red Bull and it is a 6.4 million dollars organization. The company has created its virtual market for energy drinks and has also formed major associations with the different cultural events like extreme sports and concerts that include surfing and snowboarding (Thompson & Fitzgerald, 2018). The report will mainly prov...

The Benefit and Capacity of Individual Social Networks for Providing Social AidThe benefit and capacity of an individual social network for providing social aid tend to be established perfectly. According to the previous studies, there was sign gaining benefit of having nearby family and close friends, whereas more research has pinpointed family value and other close friends for specific emotional well-being despite the long distances. Althoug...

What is international business strategy?International business strategy refers to the plans that helps in guiding organization action that sells their services and products outside the country in which they operate. (Mellahi et al. 2021). These strategies help guide the organization on how to line or approach the market and segment that are essential to focus on (Humphrey et al. 2020). With the appropriate strategy, a company can easily expa...

Corporate Personality and Limited LiabilityThe idea of corporate personality recognizes a firm as a distinct entity. Religious organisations mostly employed this theory to conceal their ownership of real estate. Parliament increasingly recognized this religious order practice, which resulted in the development of society in a previously imagined fashion. The United Kingdom Parliament passed the Limited Liability Act 1855, which was the firs...

Two Sides of the Ethical Dilemma: Proponents vs OpponentsEvery person wants to earn their daily bread and there are different modes of doing so. Prostitution is one way of doing it. There are some countries that rely on sex tourism for improving their economic situation. The ideology behind it sees the sex trade as just another profession. There are also claims regarding reliance on sex tourism being necessary for the survival of people. Yet, ...

The importance of supply chain integration in the competitive economyIn the world of competitive economy worldwide, the competition is no longer between businesses, but between supply chains. Supply chain participants must learn how to effectively incorporate, grow, and enhance their company operations in order to compete. Quality management approaches have continued to solve many of these supply chain integration challenges. Current leadershi...

Results Controls at Qantas GroupManagement control system is tool used by the management or decision makers of an entity to evaluate performances of organizational resources in references to the strategies adopted by the entity. Management control system covers all types of resources used by an entity including human, tangible and financial resources. In this report on management control system different aspects of management control system used...

Procedures of Implementing CSR in the Entering and Contracting PhaseOrganisational change is a procedure through which a company bring positive changes in the operations and functions. It helps in increasing the overall performance quality of the company, with the help of newly developed strategies (V?rzaru, Bocean and Nicolescu 2021). For example, Woolworths is a large-scale retail chain based in Australia that planned an organisational chang...

Decision Making Process Tools and TechnologiesFor the past two years, I have been working as a manager in charge of account department at Torrens University. This has been a quite challenging duty I ever hold in my professional life. This is because I do face multiple challenges in my place of work particularly when making decisions that are meaningful to steer the institution forward in terms of all financial activities. Account department ...

Market PotentialDiscovering home food in a distant land is a tough task. It has been often observed that individuals are deprived of their comfort food or sometimes termed soul food, in a foreign land. The desire for much-treasured home food in its authentic form increases with time when stay becomes longer, and foreigners begin to lose interest in the meals whenever they cannot get their preferred traditional and authentic food. It also gives...

The UK's Domestic Economy and Financial MarketsAs a junior consultant working in the international investment organization- Allianz Global Investor, I am preparing this report on international trade, finance, and investment matters. Hence, this report involves analysis of the way financial market work to distribute capital in both the domestic economy and the international economy for the purposes of investment, trade, and development. Allian...

Fashion CompanyPeople who are good at strategic management start a new phase in the process of figuring out how to deal with changes from today to the future. Workplace procedures will be guided by this notion, which expresses the need for innovation with the right strategies and principles to fit within the sector. Strategic management may be described as a mix of planning, ploys, patterns, positions, and perspectives (Mintzberg, 1987). Dev...

Business Segments and Products Offered by A2 Milk CompanyThe a2 Milk Company Limited is based in New Zealand whose stocks are listed in two stock exchanges namely, NZX and ASX. The ticker symbol of the company is ‘A2M’ in Australian Stock Exchange. The products offered by the company include A2 Milk, diary and infant formula. A2 corporation commercializes the intellectual property that relates to the A1protein-free milk, which is s...

Telecommunication technology and its importance in daily lifeVodafone is a group of British multinational telecommunication companies providing global network service. They are building their business in Asia, Africa, Europe, and many countries. This report is based on the mentions of telecommunication technology in the network company Vodafone. This telecommunication technology is one of the most important and valuable for any company or orga...

Factors affecting student satisfactionArab Open University is the most well-known academic institution having nine branches. The students expect high-quality services from the institution and therefore an analysis has been done on the branch Jeddah, Saudi Arabia to critically evaluate the factors which can affect the expectations of the students (Ibrahim and van der Heijden 2019). On this basis, the branch can update its services further and s...

Types of Electric Vehicles and their AdvantagesElectric vehicle, shortened as EV, is an automobile that operates on electricity. EVs are vehicles that are power-driven entirely or partly by power. Electric vehicles have nominal operating costs as they have lesser stirring parts to sustain also; they are actual eco-friendly as they procure tiny or no fossil fuels. While few EVs use lead acid or nickel metal hydride batteries, lithium-ion batter...

The Impact of Effective Communication on Organizational SuccessStrong and effective communication specifically from the manager enables the organization in better instructing as well as informing the employees on specific assignments, and goals along with general performance expectations (Tölkes 2018). This in turn reduces the risk of making mistakes and lowers the confusion as well as misunderstanding (leading t conflicts) amongst the em...