Marketing : Page - 10

Mechanism of Business CommunicationA mechanism is a two-way process of exchange of relevant data or information and is also a specialized segment or a division in a business corporation. This process is carried out by transferring the information from one level to another level within an organizational structure. Moreover, it can also be termed as the procedure executed for exchanging or sharing of information internally and externally associa...

Regulation of Disclosing Entities under Corporations Act, Accounting Standards, and ASX Requirements Bellamy’s Australia Ltd posted a strong gross profit margin in 2016 as compared to the year 2015. An increment of 12.79% has been observed indicating a strong level of sales and strong control over the cost of goods sold.  This ratio is a strong indicator of the performance and going by the result it can be said that the o...

Background of the Holmes UniversityThe following assignment is about defining the consumer buying processes or determining the consumer buyer behaviors. In this assignment, there are two parts. The organization that has been selected for this assignment is the Holmes University that is situated in Australia. It is one of the most renowned business colleges in the world. The university began its journey in the year 1963 when they opened their b...

Introduction to marketing mix and its importance for contemporary businessesMarketing plays an important role in gaining competitive advantages for the contemporary business organizations. Thus, in order to gain the competitive advantages in the market, contemporary business organizations initiate effective marketing strategies. This also helps them in staying ahead in the competition. In the process of initiation of effective marketing strate...

Goals of the eventGroup of artists founded the Adelaide Fringe Festival in 1960.The festival was open to everyone and was the beginning of a platform for artists to try out new things and interact with fellow artists. The event had hosted 52 art exhibitions by 1964 and by 1975, the focus changed to the development of culture in South Australia. By the 80’s the event had widely grown and in 1988 international artists were allowed to join,...

Marketing OrientationAddison Lee is a London based private hire company that was founded in the year 1975 by John Griffin. The company’s services include pick-up on demand, availability of cars with pre indicated price, advance bookings, Wi-Fi connectivity, easy cash payment and so on (Addison Lee  2017). Marketing communications is the implementation of various communication tools in order to market a product or service (Pearson...

Key findings of the researchThe Marketing Plan – driver of Communication Processes, Brands and IMC The research highlights the significance of integrated marketing communication and brand identity for the business organizations in terms of brand equity strategy. According to the research, integrated marketing communications help in communicating the brand, its product and the features to the target customers in a particular market. ...

StrengthThe current market has really evolved to become global market that people from all corners of the earth can trade as if they were trading face to face. The situation has been made possible through the globalizing business such that clients can access his/her desired products from their desired stores at their local towns or even have the product delivered to their doorstep. Venturing into such a developed market requires a detailed SWOT ...

Effective Organizational Culture with Interactive UnderstandingThe following report is a succinct depiction of Samsung Electronics that have been reigning the international market for past ten years. As a matter of fact, such organization needs to develop positive organizational culture with special implications from interactive understanding with the effective nature. As a matter of fact, the organization’s has been taken in to certain ...

Products and MarketThe LA super store is a start up retail store that will be established and set up in Melbourne, Australia. Business will deal in providing customers with interesting options of merchandizing at negotiated prices. Financing of the business will be done by way of private investment. Such financing will help the business to carry out their operations smoothly for almost two years. Contribution toward the business venture will b...

Market Summary and Demand AssessmentGlobalization and increased job opportunities in Australia has led students to apply for universities in the country (Sheil, 2010). While searching for universities there are certain ranking and other criteria’s against which they are evaluated. The scope of this report analyses competitively Central Queensland University as against Queensland University in Australia. For the purpose of analysis...

GlobalizationThe report is based on the study of Globalization and its impacts on one of the renowned Petroleum product Caltex. The company, which started its operations from the island continent of Australia, is the best example of a joint venture firm around the world. The joint venture is between two organizations namely Chevron Corporation and Texaco. Established in the year 1936 Caltex specializes in producing petroleum and other by product...

Market AnalysisIt is obligatory for every human being, character and shareholder to evaluate the condition of the market and deposit the money into the security or financial market according to the various changes such as fluctuations in the market, company’s internal position and external position, performance of the comapny in terms of finance, state of the stability of the comapny, comapny various micro and macro factors etc. For iden...

Question 1(a)Normal distribution Standard deviation   = 1.5 hours Sample mean = 6.5 hours Sample size = 100  99% confidence interval for the population mean  Z value would be considered as the distribution is normal and sample size is higher than 30. Z value for 99% confidence interval = 2.58 Confidence interval Lower limit Upper limit 99% Confidence interval = [6.113    6.887]  95% confidence...

Environment AnalysisThis report is the marketing plan of an organization named Scooters Coffee. This report provides effective marketing strategies and tactics to target more customers in the market. Scooters Coffee is the famous coffee producing company in the beverage market. Customers always enjoy the high quality services of coffee provided by the company. By this way, company is increasing its business area and sales of coffee in the ...

E-marketing initiatives that complement critical success factorsWarwick Hotels and Resorts (WRH) operates in a global hospitality industry. WRH has over 50 hotels in 25 countries in United States, Europe, Asia, and Africa. WRH was founded in 1980 after the purchase of Warwick New York Hotel that was established in 1926 (Warwick Hotels, 2017). Critical success factors are business areas in which the company must excel in order to survive in a c...

Understanding Managerial Ethics Generally, all organizations in operation are guided by a body of morals that cut across all decision-making procedures. A group is sometimes likened to a single person in that it can be held accountable for its decisions as a single entity. Ethics refers to the values and principles that dictate the decision-making processes in an organization. The managers and top officials of any institution have to uphold t...

Case Study: The Work Friends1. Brian is upset and sad after he came to know that Charlotte is dating another gentleman. Brian is found to make sexual comments and jokes when nobody is around them in the workplace. Also, Brian constantly sends Charlotte texts and emails. Brian often becomes passively aggressive when the customers and co-workers are around Charlotte. Hence, it can be concluded that Brian exhibits cognitive jealousy. Cognitive je...