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Introduction

In project management, The Event Management is the application for creation and development of large or small-scale events by planning the implementation and completion of the project. Events like festivals, concerts, conferences, wedding ceremonies, wedding mainly are planned by event management process. Using mobile applications are in the newest trends in managing an event.  Event mobile applications have a range of uses. They can also the audience participation and engagement through interactive tools. Studying and practicing project management helps in identifying the target audiences, devising the concept of events and coordination of the technical and ethical aspects before launching the final events.

Being an event manager, the role is quite identifiable and crucial. There is a requirement for planning and execution of the event, taking the responsibilities for technical, logistical and creative of the complete event designing. In this research report, we are going to discuss the event management of a ‘Fashion show’ that has been conducted by the ABC London Events Co. managing the Event Design, Catering Design, Content Design, Entertainment Design, Environment Design, Evention Design, Program Design and Theme Design. The ABC Event team helps in searching. The event has to be eligible for reporting under the reporting standards, claiming with the reporting standards, transaction that are related to the claim and other management tactics.

Background of the Study

The event that has been conducted for the health awareness program by an enlightening Fashion Show. The event was managed by the event management organization know as the ABC London Event Co. the average allocated budget for the Fashion show event is about $30,000 depending on the timeline management. Timeline of the fashion event management has several aspects that are to be followed strictly for the best outcome and for the success of the planning. Sponsor management has both external and internal sponsors bearers, thus has facilitated the fashion event to promote the occurrence of the event.

Event Designing

There are several techniques for an event designing like the event should be eligible for understanding the report standards. Most of the event design has a complete roster of the vendors and the total event planning. Since there are several designs required for a ‘Fashion show’, an event can be developed in few aspects. ABC London Events Co. is organizing a Fashion show event for the awareness program of several diseases and how to prevent them.

We are going to discuss the aspects and techniques by which these Designs are made and executed in the fashion show with minimum constrains.

The Planning Phase

Budgeting

Catering Design

$ 5000

Content Design

$ 2000

Entertainment Design

$ 4000

Environment Design

$ 2000

Production Design

$ 10,000

Programme Design

$ 3000

Theme Design

$ 4000

Total

$ 30,000

Catering Design: The catering design is mainly to make sure the food available, the decoration is in a proper formation, and thus a detailed process is required for the planning of an event. The Catering Design has to be reviewed in every detail to ensure the perfection of the event in every aspect. The menu that has to be implemented in the final event and designed with the mind of expertise. While planning the fashion event team cooperated with the clients and the investors and thus focuses over the need, want and total budget of the project. The main goal is to provide some exceptional service, remaining within the calculated budget and exceed the guest’s expectations. Planning an established, those exit strategy. The catering design has the approximate budget of $5000, the food that will be served are basically organic and well prepared by a popular Chef in London.

Content Design: The arrangement and execution of the planning event is one of the most important aspect to connect to the people and outline the main aspect of the event. Configuration may include critical thinking and innovativeness. The estimated budget for the content design that maintains the promotion of the event is approximately $2000. Interestingly, creation includes a pre-arranged process or routine process. Thus working learning of such procedures is normally expected of fashioners. Then this can also be unreasonable to expect an architect with expansive multidisciplinary information required for such plans to likewise have a definite learning of how to deliver the item.

Entertainment Design: The “Fashion show” is itself an entertainment design. The show displays a respect towards the nature, environment sustainability and awareness for people’s health. The cost estimation for the entertainment design is about $4000. This includes the construction of stage, lighting, hardware, software and others.

Environment Design: Environmental design refers to the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or events. Classical prudent design may have always considered environmental factors budgeting $2000 approx. Environmental design can also refer to the applied arts and sciences dealing with creating the human-designed environment. These fields include architecture, geography, urban planning, landscape architecture, and interior design. Here in the fashion show there has been an arrangement of ‘Nature delicates’ to spread the awareness of saving the people from disease.

Production Design: Recycling of a event and redesign them is the best way to show sustainability and the awareness for health and nature Budgeting $10,000, for the designers and the classic outfits. The dress and costumes that has been designed are from recycled materials and a very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new events.

Programme Design: This part includes Selection of Stakeholders for the Event, Selection of Venue for the Event, Contract with Event Sponsor, Procurement of Event Funds, Rent of the Chosen Venue for Event and Recruitment of Event Volunteers. The approximate estimated cost is about $3000 for the maintaining the stability of the programme impact over the society and environment.

Theme Design: Since the program has been arranged for the awareness program for diseases and that could be prevented or analyzed forth hand. The theme that has been planned for the Fashion show is “Sustainability and spreading awareness”. The Budget estimation has been calculated to be $4000 in the theme setting. This has been conducted by a London based theme planner experienced and degreed in theme management from USA.

The planning schedule of the “Fashion Show”

Task Name

Duration

Start

Finish

Planning for Fashion Show Event

54 days

Tue 28-11-17

Fri 09-02-18

   Event Planning Phase

7 days

Tue 28-11-17

Wed 06-12-17

      Discussions Regarding the Event

2 days

Tue 28-11-17

Wed 29-11-17

      Analysis of Event Benefits

1 day

Thu 30-11-17

Thu 30-11-17

      Analysis of Event Structure

1 day

Fri 01-12-17

Fri 01-12-17

      Estimation of Overall Participation

1 day

Mon 04-12-17

Mon 04-12-17

      Development of Final Event Plan

2 days

Tue 05-12-17

Wed 06-12-17

   Event Preparation Phase

14 days

Thu 07-12-17

Tue 26-12-17

      Selection of Stakeholders for the Event

2 days

Thu 07-12-17

Fri 08-12-17

      Selection of Venue for the Event

1 day

Mon 11-12-17

Mon 11-12-17

      Contract with Event Sponsor

5 days

Tue 12-12-17

Mon 18-12-17

      Procurement of Event Funds

2 days

Tue 19-12-17

Wed 20-12-17

      Rent of the Chosen Venue for Event

2 days

Thu 21-12-17

Fri 22-12-17

      Recruitment of Event Volunteers

2 days

Mon 25-12-17

Tue 26-12-17

   Event Execution

27 days

Wed 27-12-17

Thu 01-02-18

      Decoration of the Venue

5 days

Wed 27-12-17

Tue 02-01-18

      Promotions in Advertisements and Social Media

5 days

Wed 03-01-18

Tue 09-01-18

      Distribution of Free Invitations

2 days

Wed 10-01-18

Thu 11-01-18

      Online Ticketing for General Participants

2 days

Fri 12-01-18

Mon 15-01-18

      Invitation to Special Guests

2 days

Tue 16-01-18

Wed 17-01-18

      Invitation to Event Participants and Judges

2 days

Thu 18-01-18

Fri 19-01-18

      Enrolment of Food Caterers

1 day

Mon 22-01-18

Mon 22-01-18

      Enrolment of Snacks and Drinks Vendors

1 day

Tue 23-01-18

Tue 23-01-18

      Installation of First Aid Camps

1 day

Wed 24-01-18

Wed 24-01-18

      Installation of Fire Safety Equipment

1 day

Thu 25-01-18

Thu 25-01-18

      Final Preparations

5 days

Fri 26-01-18

Thu 01-02-18

   Event Closing

6 days

Fri 02-02-18

Fri 09-02-18

      Ensuring Environment Safety

1 day

Fri 02-02-18

Fri 02-02-18

      Proper Disposal of Wastes

1 day

Mon 05-02-18

Mon 05-02-18

      Documentation of Event

1 day

Tue 06-02-18

Tue 06-02-18

      Analysis of Event Success

1 day

Wed 07-02-18

Wed 07-02-18

      Stakeholder Sign Off

1 day

Thu 08-02-18

Thu 08-02-18

      Project Manager Sign Off

1 day

Fri 09-02-18

Fri 09-02-18

Figure 1: Scheduling of Fashion Show
(Source: By the Author)

The Event Planning phase basically discusses regarding the event, analyses the main event benefits and to whom and where the benefit will be applied. The structure of the event is a very vital part of the plan since depending on the structure the event cost estimation will be done and displayed. Thus estimation of the overall participation is done. The development of the final event will be created by the event-planning phase. As per the estimation, the approximate number of day that is required for the phase is 7 days. Respectively the Event Preparation Phase will be conducted within 14 days and Event Execution phase is 27 days. The Event closing is one of the most important part as well since this deals with the safety and confirmation of the targeted audience is done. This also analysis the documentation of Event and analysis of the success of the event along with total stakeholders available for the project. Thus, by the above table we can analyze that the total estimated time required for the event management of  A Fashion show will be almost 54 days in total. 

Figure 2: Gantt Chart
Conclusion

The form business specifically has made considerable progress and has developed into one of the biggest ventures on the planet. PC is an innovation, which has produced extraordinary fervor in many branches of material industry. It is also indispensable to name a few services provided by the outsourcing societies that complete the fashion show event. It is necessary to have security during the event, hosts that accompany the guests to their seat, photographers, camera operators and a catering service for the after show. Security service is provided by special agencies according to the location, the guest numbers, the presence of celebrities and famous models. The estimated budget has been done by keeping some amount in the Event Reserve management. The director, who relies on his professional skills in that field, chooses the photographers and camera operators. It is easy to find agencies that provide hostesses and catering services, but it is difficult to find reliable organizations that are able to offer high level service, so the company ends up relying on their usual trustworthy agencies, that can guarantee good quality services.

Recommendation

Recommendation 1: The event must be organized in an open space for the audience to enhance the beauty of nature and understand the dedication of the event designer towards the sustainability of things.

Recommendation 2: It’s a must to provide a design by recycled things only.

Recommendation 3: There can also be a mini program for the children to understand the importance of recycling things and protect the environment from unwanted diseases.

Bibliography

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Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.

Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management. Project Management Institute.

Freeman, C., Miller, P.B., Kobia, C. and Lee, J., 2015. What do students really learn from a fashion show? A theoretical approach to a project-based learning activity.

Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.

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Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.

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Larson, E.W. and Gray, C., 2013. Project Management: The Managerial Process with MS Project. McGraw-Hill.

Leach, L.P., 2014. Critical chain project management. Artech House.

Magie, A.A. and Young, D.D., 2015. Service Learning for University Students: Convergence of Fashion CThesework and Community Service to Develop Leadership and Management Skills Through the Planet Style Project.

Martinelli, R.J. and Milosevic, D.Z., 2016. Project management toolbox: tools and techniques for the practicing project manager. John Wiley & Sons.

Masterman, G., 2014. Strategic sports event management. Routledge.

Miettinen, S., Valtonen, A. and Markuksela, V., 2015. Service design methods in event design. Event design: Social perspectives and practices, pp.25-35.

Penn, C., Farnes, K. and Rahmani, F., 2017. Early contractor involvement (ECI) in event planning and management. In Transforming Built Environment Education and Practice: Leveraging Industry Partnerships (pp. 147-156). RMIT University.

Richards, G., Marques, L. and Mein, K. eds., 2014. Event Design: Social perspectives and practices. Routledge.

Schwalbe, K., 2015. Information technology project management. Cengage Learning.

Sears, S.K., Sears, G.A., Clough, R.H., Rounds, J.L. and Segner, R.O., 2015. Construction project management. John Wiley & Sons.

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