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Apple Case Study

Apple is one of the world's most valuable and infamous brands. Its products and services are a class apart from its closest competitors, and the company prides itself on being different from everybody else.

Studying Apple's business management strategies is a joint exercise for students of numerous disciplines. From aspiring managers to digital marketers and financial analysts, Apple is an inspiration, a gold standard for developing business ideas & tactics. And Apple case studies and SWOT & PESTLE analysis remain some of the best investigative tools out there.

MyAssignmenthelp.com offers an overview of a case study on Apple SWOT & PESTLE analysis in this article. Also, get expert insights from our Apple case study on the company's fantastic turnaround strategy.

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Apple Case Study- SWOT & PESTLE Analysis

Analyzing the factors affecting a mega-corporation like Apple is not simple.

In their Apple SWOT & PESTLE analysis, MyAssignmenthelp.com’s subject matter experts undertook rigorous research, synthesized information from numerous credible resources and dwelled deep into every bit of data. All business aspects, from product development & operations to procurement, resource planning and marketing, were considered.

Following are overviews of MAH's Apple SWOT & PESTLE analysis.

SWOT ANALYSIS

Strengths

• Exceptional emphasis on quality
• Focus on excellence
• Powerful and disruptive R&D capabilities
• Consistently outstanding business performance
• Global reach
• Unmatched brand recognition
• Strong, dedicated, and diverse work culture
• Perpetual focus on innovation
• Recruits the brightest minds across relevant disciplines
• Good mix of distribution channels
• An extremely loyal consumer base

Weaknesses

• Exorbitant prices
• Limited consumer reach
• Lack of investment in promotions & advertisements
• Major software incompatibility issues
• Numerous allegations of device & activity tracking
• Unfair business practices
• Serious labour welfare issues

Opportunities 

• Unparalleled brand recognition
• Expansion into new markets
• Astounding customer retention rates
• Highly qualified professionals at work
• Vast distribution network
• Hugely popular product lines
• Rise of AI and business analytics
• The popularity of Apple's Online Services
• Expansion into chip manufacturing, automation, streaming services, etc.

Threats

• Downturn due to the Covid-19 pandemic
• Product misuse (The 2021 Apple AirTags Controversy)
• Cybercrime incidents (2014 Apple iCloud hacking)
• Lack of countermeasures to potential misuse
• Increasing competition from powerful competitors like Google, Microsoft, Dell, Samsung, etc.
• Better market penetration of Android w.r.t iOS
• Rising international tariffs and economic sanctions
• Unethical business practices include deliberate CPU throttling, backdoor tracking mechanisms, etc.

Next up, here’s a look at our Apple PESTLE analysis.

PESTLE ANALYSIS

Political

• International relations
• Trade policies
• Trade sanctions
• USA’s trade dispute with China
• Laws on labour, VISA, and work permit

Economical

• Economic downturns due to Covid-19 pandemic
• Financial sanctions imposed on China by the USA
• Fluctuating foreign exchange rates

Social

• Immense brand presence
• One of the most valuable brands in existence
• Loyal consumer base
• Creating new job opportunities for many
• Trendsetting products and technologies

Technological

• Proprietary technologies that influence the market
• Potent and disruptive R&D capabilities
• Continual focus on innovation and advancements

Environmental

• Initiatives towards tackling climate change and pollution
• Focus on recycling, reusing, and closing the product cycle
• Introducing eco-friendly products, manufacturing processes and renewable materials

Legal

• The substantial influence of domestic and international laws
• Subject to compliance with national laws and regulation
• Influenced by changes in consumer laws, taxation laws, financial decisions, trade laws, information technology acts, etc.

Well, those were the overviews of our Apple SWOT & PESTEL analysis. Please go through the study in detail in our sample section. And, avail of top-notch online Apple SWOT & PESTEL analysis writing help, right here at MyAssignmenthelp.com.

Read on for crucial ideas from our Apple case study on Steve Job’s phenomenal turnaround strategy.

How Apple Focus On ‘Simplicity’ Made It A Success?

The return of Steve Jobs to the helm was THE turning point.

Jobs' focus was on keeping things simple: products & services should be customer-centric and of the best possible quality. As a result, Steve Jobs turned conventional R&D processes on their heads by starting with the customer and then focusing on development.

Simplicity lay at the core of all Apple’s ideas, be it product development or marketing.

• Apple has always sent straightforward messages through their ad campaigns. They emphasized being different from the rest and delivering the absolute best.
• Steve Jobs's motto was to create technology so simple that everyone could be a part.
• Apple’s top brand positioning centred around providing the best possible quality of products & services, unlike anybody else. It is a simple message that resonates with anyone looking for the best.
• The consumer-first approach simplified and streamlined everything about the business.  

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Elements Of Smart Strategic Thinking: Analysing Apple’s Famous Turnaround Strategy

When Steve Jobs returned to Apple in 1996/97, the company was on the brink of shutting down. In addition, it had an overburdened product portfolio comprising numerous Macintosh models, appliances, peripherals, etc.

Steve changed things radically. He shrunk the scope and scale of the business. Jobs simplified the company’s objectives and decided to make things a bit lean. As a result, major cutbacks were made, developments were redirected & streamlined, and many distribution channels were let go.

And then came the iPod, the product that turned things around.

Setting A Vision

Steve Jobs' turnaround strategy for Apple highlights his exceptional business acumen.

Job focused on making Apple the very best in specific marketing segments. He aimed to consolidate the brand's reputation, establish dominance in particular segments and then explore & expand further.

Investing Resources In A Strategic Program

Steve Jobs's strategic program involved significant cost-cutting and simplification.

• He cut back on all Macintosh desktop & laptop models to just one. Printers, peripherals and software development were wholly cut off. There were significant cutbacks in manufacturing, distribution, and retail partnerships.
• Manufacturing units were moved offshore to Taiwan & subsequently China to cut back costs. In addition, streamlined production lines in Asia allowed for major inventory cuts.  
• Apple took advantage of the Internet boom at the turn of the new millennium and unveiled the Web store. The store allowed Apple to circumvent distribution chains and work directly with consumers.

Focus On An Identified Opportunity

With the failure of the Macintosh, Steve Jobs knew that Apple could not compete with Microsoft's monopoly on the PC market. He identified an opportunity on the Internet and the online music industry, things that very few foresaw

• In 2001, Apple introduced the iPod. Nobody expected it, and everybody dismissed it until it was too late. The iPod’s simple design and powerful capabilities ushered in a new era for Apple and the electronics industry. It sold like hotcakes and saved the business from going broke!
• The Internet was fast expanding in the 90s. Jobs anticipated its disruptive capabilities and tapped it with conviction. As a result, apple's Web Store was one of the first of its kind, and today, the company's online services inspire start-ups & even competitors.

Leverage A Breakthrough Market Impact

The impact of the iPod, a mini powerhouse of software & hardware, sold out in all major markets. It was a massive breakthrough, and the company leveraged it to the best possible extent. The ideas that birthed the device served as a template for every other successful product that came forth. (iPhone, iPad, MacBooks, iWatch, iTV))

Performance And Results That Pay Back

Monitoring performance and consumer feedback were at the core of Job’s strategies. Apple swears by delivering the best to users and paying close attention to performance & results in the market.

How Apple Increased Its Brand Power?

It was all quite simple.

• Prioritizing quality above all

• Identifying & tapping potent opportunities

• Building better brand awareness

• Establishing dominance with a singular focus on innovation and uniqueness

• Fostering consumer loyalty

• Strict quality control

• Continuous improvement

As we wrap up, we leave you with an analysis of how Apple’s brand power boosted its profits through the years.

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How Apple's Brand Power Led To Increased Profits?

The mesmerizing aura around the brand is the culmination of many things. Sheer product & service quality, all the secrecy behind its R&D & tech designs, impeccable product performance and even the high pricing, have turned Apple into an elite brand.

Apple is one of the world's most recognizable and popular brands. Its consumers swear by it, with Apple having one of the most loyal customer bases. As a result, owning an Apple is a significant status symbol today. Not without reason, as the performance and essential features of Apple's products & services are unparalleled.

Bombastic brand power and outstanding quality are the biggest reasons for Apple's immense profits.

Well, that wraps up this write-up. Hope it was an informative and exciting read for everyone. Talk with our customer support teams today if you need help with your Apple case study or SWOT & PESTEL analysis!

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